Why Plus Size Fast Fashion isn’t All that It’s Cracked Up to Be?
So, you think you REALLY badly need that one figure hugging, choker dress, just because a super trendy and uber-chic Instagram plus size model flaunted it in her latest OOTD post? The urge to order those extreme denim cutouts is almost impossible to suppress even knowing fully well that you would never flaunt them in public. The newly released ethnic tribal jewellery is lucrative only till time you haven't actually received in your mail box. Have you ever encountered or experienced similar situations? No, this is not just another form of the classic buyer's remorse rather its reasons are deeply rooted in something else!
Plus size fast fashion – is the norm of the hour! Trends are created not only seasonally now but after every few days by mass production to stay relevant in the market scene. Social media influencers and YouTube celebrities are hired to create a 'hype' about these 'un-seasonal' collections to gain the public's attention. Majority of the brands go out of their ways and send those influencers to expensive overseas tours where the social media stars can photograph their products among exotic locations and lure in more consumers.
If you always fall a victim of these lucrative fast fashion marketing campaigns, here are the biggest fast fashion myths busted for you. So, next time you think you might REALLY need something, you think twice before ordering it:
#1 Fast Fashion is NOT Affordable
Regardless of how many times a YouTuber or fashion blogger tells you how 'affordable' a fast fashion item is, it is not! The brands cut corners and use cheap quality fabric and threads to manufacture clothing thus you end up never getting your price's worth with these things.
#2 Fast Fashion is NOT Trendy
Ethical shopping is trendy. Sustainable clothing is hip. Capsule wardrobes are super fashionable. Buying from brands that hire cheap labour from underdeveloped countries is NEVER trendy.
#3 Fast Fashion DON"T Help the Economy
Regardless of what a brand's campaign tells you, fast fashion brands hardly ever pay attention towards the development of their workers at their outsourced manufacturing units.
#4 Fast Fashion is the "Real" Clothing
It's not! Fast fashion doesn't ultimately make you a cool kid. If you really want real elegance and class, wear vintage or go for luxury plus size boutique brands.
Fast fashion isn't all gold and glitter as it appears to be. Do your research, before you indulge.