How to create the best content marketing strategy for your fitness program
As a business owner, it is important to continually attract new customers and retain the existing ones to keep your business profitable.
As a business owner, it is important to continually attract new customers and retain the existing ones to keep your business profitable. The health and fitness niche has become pretty competitive and having a marketing strategy in place is vital. Through content marketing, you can continuously deliver valuable information that answers your customer's questions and helps solve their problem.
With this strategy, you can easily convert visitors to paying clients. To create a content marketing strategy that sells, use this step by step guide.
1. Determine your target market
Every niche has a variety of people you can target. For instance, in health and fitness, you can target coaches, swimmers, different age groups and so on. Whichever target market you choose, you need to create ultra-focused content that caters for their needs to drive long-term sales.
The best way to do this is to define a unique selling proposition or determine what is special about your business compared to our competitors.
2. Write helpful in-depth content
According to research, brands that publish 16 blog posts or more a month get 4.5 times more leads than blogs that publish less content. Sit with your writer and create a content marketing strategy defining what you want to communicate, the tone and style to use as well as the length of the content. If you already have too much on your plate, hiring a content writing agency or a freelance writer is a great way to get content written as you concentrate on other aspects of your business.
3. Make your website easy for search engines to find
Having a site optimized for search engines requires you to use appropriate keywords in your content, whether it is web content or blog posts. More than 90 percent of prospects will visit your website and interact with your content before they make a buying decision. Make it easy for them to find you by optimizing your site. Communicate clearly who you are, your offer and your unique selling proposition.
4. Capture leads and create an e-mail list
With so many visitors visiting your website, do not miss the opportunity to convert them into leads. You can offer to give them something for free such a downloadable vegan recipe in exchange for their name and email. Once you have their information, reach out to them on email and send them communication on new blog posts that may be valuable to them, new products you are introducing, and sales on existing products.
5. Build a social media community
Having a website is not enough, especially in the health and fitness industry. According to reports, the majority of people get their fitness content from social media which make it vital for you to have a social media presence. If you are not on it, you are missing out. You can post anything from work out tips, nutrition guides, inspiring quotes, before-and-after fitness transformations, photos of your gym or workout space, promotional offers among others.
Conclusion: Follow this strategy, and you will soon enjoy the benefits of a content marketing strategy. Remember to use analytics tools to tell you where you need to improve.