Generating Leads: How to Market Your Diesel Generator Manufacturing Company
Manufacturing Marketing: Content Ideas for Generator Manufacturers
No matter your industry, you need quality content to stay in the game. Are you trying to develop a successful manufacturing marketing plan? Here's how!
The goal of almost every piece of content you write is to help you create growth for your company.
As a diesel generator manufacturing business, you know that you have more of a niche market than other kinds of companies. What you're not quite as certain about?
How to create compelling and informative manufacturing marketing strategies and content that helps you to generate more leads than ever before for your brand.
In this post, we'll tell you about a few of the latest trends in manufacturing marketing. You'll learn about how to use these trends to find your target market faster, shorten your overall buying cycle, and increase your authority within the industry.
Ready to begin your takeover?
If so, then read on.
Embrace Video Marketing
Especially as a manufacturing company, you need to find ways to market your brand that showcase not only your efficiency, but also the finer features of your generators.
Using video marketing allows you to do just that -- and may even be more popular than print marketing alone.
Recent digital marketing stats certainly back up this claim.
In fact, nearly 3/4 of consumers say that, when given the choice between watching a marketing video about a product or reading an article about it, they'd much rather watch a video.
Plus, video marketing gives you lots of different formatting options.
You can create a time-lapse video that shows your manufacturing process from start to finish. This gives consumers an "insider's look" at how you do things. You could get on social media and do a live question and answer session, which helps to promote brand transparency.
You could even create a tutorial video that discusses the smaller features of your generators. It will encourage companies to work with you as a manufacturer.
Make sure that you've also taken the time to properly tag and categorize your video. This means including keywords in your video's title and description, and even in the closed captions.
Conduct and Share Industry Research
Whether you have an industrial generator for sale, or if you mainly manufacture residential generators, there's one thing you need to focus on when it comes to marketing.
A strong manufacturing marketing is one that establishes your company as an authority. But what if, besides helping your brand become a leader within the industry, you could also create content that's highly shareable?
If you conduct your own market research and create a post filled with statistics, analysis, and other data points, you can make that happen. Don't only write opinion pieces. Posts that contain information about your industry backed up by thorough research are much more likely to be shared.
This means that you'll enjoy an increase in traffic to your website, as well as higher rankings in the search engine results.
For example, you could create a list of manufacturing statistics as they relate to the average lifespan of a generator. Or, how long a generator can keep an industrial company running. Or even a post about how many generators a specific kind of business needs.
You could also write up a case study about a particular client that you worked with (check out these ideas on how to make it happen.)
The sky is the limit when it comes to what you choose to research, as well as how you share it. Include your research report in an e-newsletter, as well as sending it out to popular industry websites and blogs.
You can easily create infographics based off of individual data points. You can upload these to social media, where they'll be shared and seen even more.
Increase Your Online Reviews
When people think about marketing for manufacturers, they often think about strategies like creating different buyer personas, cost analysis, and even answering their most asked questions in a blog post.
While these are all certainly effective strategies, you also need to think about one of the most effective parts of your manufacturing marketing strategy: your company's reputation online.
Online reviews are the foundation of your brand's reputation.
Another important marketing manufacturing statistic? As many as 90% of consumers read reviews about a product or company before they make any kind of purchasing decision.
This means that people will expect your online listings, as well as your website itself, to have this kind of feedback from customers.
If you have no or very few reviews, leads will either assume that past customers have been unhappy or that you don't have the level of experience they're looking for.
Online reviews also work well as a lead generation tactic. They allow potential clients to see how you interact with your customers.
For example, if someone leaves you a less-than-glowing review, do you get defensive? Or, do you work to make the client happy and address the situation head-on?
Don't be afraid to incentivize your clients to leave reviews.
Offer to enter them into a giveaway, give them a percentage off of their next order, or even feature their reviews on your social media pages or website.
Use These Manufacturing Marketing Ideas to Generate Leads
We hope that this post has given you some fresh -- and surprisingly simple -- ideas about to how generate leads with your manufacturing marketing strategy.
Whether you choose to create a video campaign, conduct industry research, or even beef up your online reviews, you need expert help to do it the right way.
With a combination of deep technology and creativity, we can help you to take your marketing to the next level.
Reach out to us today to get started.