Navigating content marketing is tricky in today's world. Click here for a data-driven strategy and 10 ways to create this type of content marketing.
Are you getting started with a content marketing strategy? You'll notice content improves your website's SEO rankings and content forms trust between you and your employees.
But before you reap in the benefits, you need to ensure your content strategy will be successful.
This is why your content strategy should be based on data. Data encompasses everything from your audience, pay views, shares, and SEO ranking.
To give you a jumpstart on your data-driven content marketing efforts, certain strategies will create data early on.
For the best type of content marketing, these 10 data-driven strategies will put you on the map for success.
1. Have a Vision
If you walk into content marketing blindly, you'll get lost during the content creation process.
Before even compiling your content calendar, create a content vision. Your vision includes the look of your blog, the type of content you'll produce, and your overall message.
In addition, know why you're creating content. Are you creating a content marketing strategy for better SEO results, or something more?
If you want more out of your content, know the message behind your content and why you want to deliver a specific message to your audience.
2. Set Goals
Your goals are the gap behind content ideas and content creation.
When you form your content ideas, create goals. Great goal examples include how much content to release, experimenting with new forms of content, and covering different topics.
All content creators have different goals. But your goals should encompass these aspects:
- They have meaning
- They're measurable
- They're created and published in a specific time frame
And don't be afraid to wiggle SEO goals in there. Great SEO goals include improving your keyword research strategy, optimizing your blog for guest posts, and utilizing YouTube SEO.
3. Define Your Audience
Do you know who will view your content? If not, it's important to identify your audience.
In the beginning content creation stages, this is difficult. Your brand might be new or you don't have the demographic tools to truly know your audience.
Research content trends in your industry. If you have an eCommerce company, you'll likely speak to customers who want more product information. If you run a niche blog, you'll talk to those in your niche.
4. Content Auditing
"Content auditing" seems like a scary word. But once you get the hang of auditing your content, it becomes a normal process in your content creation strategy.
In short, content auditing is evaluating your content. Content auditing helps to observe your content, any strengths or weaknesses, and how it performs on search engine results.
Content auditing is the tool that ensures your content not only performs well but will improve over time. Content auditing also helps track content success patterns, so you know what type of content prevails.
5. Document Your Strategy and Your Content
Another method to ensure your content performs well is by documenting your strategy. When a writer prepares for a novel, they construct a novel outline.
When a speaker prepares a speech, they write bullet points and ideas to present.
A content creator does something similar. They will research, outline, and add ideas to include in their content.
Documenting your strategy also encompasses your content as a whole.
You can plan your content in advance, such as a content calendar. You can also plan the entire scope of your content. This is the overall basis of strategy, including some concise or comprehensive points.
6. Create as Much Content as You Can
Content brings people to your site. Your visitors want to see fresh and compelling content. Content topic possibilities are endless, so create content as much as you can.
All content creators should strive for a realistic content goal -- and then strive to beat it.
For example, many content creators plan to create four pieces of content each month. Try to beat that. Whether you create five pieces or 10 pieces, that's more than the four you originally planned.
But creating more content shouldn't sacrifice quality. If you create more content than you can handle and your content starts to fail, pull off a little bit. Stick to basic and easy-to-achieve goals.
7. Utilize Guest Posting
Guest posting is a great way to boost your backlinking strategy.
In case you didn't know, linking techniques help your SEO. Google ranks you when you use backlinks to other websites and also ranks you if other websites link to your website.
Guest posting is when you or another content creator contribute to another website.
You or the other content creator supply internal links that you link to the content. That way, internal links are attached to another blog and the host blog is supplied with quality backlinks.
8. Headlines Matter
Many people will read your headline, but only 20% will actually read your article.
The reason why is your headline, or your article title. If your title isn't compelling enough, your readers will overlook your headline.
9. Social Media Also Matters
Social media is a great tool to use, for a variety of reasons. Social media will also leverage your content marketing strategy.
Most content creators publish their content on social media to improve circulation. While this tactic is useful, it's also best to create content for social media.
Facebook videos, Instagram images, and interesting Tweets are all great examples of social media-specific content creation.
10. Record Your Data
Now that you know the data-driven content techniques, it's time to collect your data.
Depending on your CMS platform, your website will also be optimized for analytics. Most social media platforms, such as Facebook, come with their internal demographics tab.
Since it takes awhile for content to circulate, it's best to record data each quarter.
Examples of data management include:
- Website analytics (how quickly a website loads, etc.)
- Your audience demographics (age, gender, etc.)
- Page views
- Top-ranked articles
- Any changes and improvements in your content strategy
But content management comes with its own set of responsibilities. Read more here and discover some content management best practices.
The Best Type of Content Marketing is Data-Driven
If you're starting a new content marketing strategy, you may be ready to jump up and start. But not so fast! The best type of content marketing is data-driven, and you need to know where to begin. Use these tips for content success.
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